11:00 PM Thursday, 15 April 2021 (IST) Time in Kochi, Kerala Date in Vazhakkala, Kakkanad, Kochi, Kerala

Our Profile

The Joyalukkas Group is a multi-billion dollar global conglomerate that has a commanding presence in over ten countries. With its Chairman Mr. Joy Alukkas at the helm, the company has channeled its interests into businesses as diverse as jewellery and textile retail, aviation and finance, and has struck gold with every venture.

The Group has rapidly expanded its global footprint since its inception in 1987. It has over 10 million customers and employs a committed and dynamic team of over 6,000 personnel in the UK, UAE, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia, India, Singapore and Malaysia.

Joyalukkas has been hailed as the world’s favourite jeweller, not without reason. Its jewellery chain was conferred the ‘Retailer of the Year’ award in the Middle East. Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification and is the only jeweller to be awarded the ‘superbrand’ status in the UAE for four consecutive years, from 2010 to 2013.

Joyalukkas’ business interests include Jewellery, Fashion & Silks – Jolly Silks, Luxury Air Charter – Joy Jets, Money Exchange – Joyalukkas Exchange, Malls – Mall of Joy, Electronics – Joyalukkas Digital and most recently Realty – Joyalukkas Lifestyle Developers.

With his visionary thinking, Mr. Joy Alukkas plans to scale the real estate peak with this pilot project ‘Gold Tower’ – a high-rise that is all set to raise the bar in terms of construction, quality, design and style. Mr. Joy Alukkas’ vision is to make it ‘not just India’s best, but the world’s best’ lifestyle apartment tower.

No matter what the venture, all Joyalukkas businesses work towards the vision of delivering a superlative customer experience.


Our vision is to become a global brand by ornamenting the world and to enhance lifestyles in every sphere.


Our mission is to achieve our vision by offering lifestyle solutions with incomparable value-added features that bear the stamp of universal excellence.

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